Startup pitching quiz

This checks which replies you recognise, not your pitching ability or business prospects.

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Worth another look

1. In this example, your app helps freelancers chase late invoices.

What problem are you solving?

Your answer:

Suggested answer: Freelancers spend hours chasing overdue invoices. We automate the reminders.

The first answer names who has the problem and what wastes their time. The other replies describe features or plans rather than the problem.
2. You are describing who would use an invoice reminder app.

Who is it for?

Your answer:

Suggested answer: Freelance designers who send invoices to several clients each month.

Freelance designers with several clients are a specific group. The listener can ask about their invoicing habits; the other descriptions are too broad to tell them who you mean.
3. In this practice example, twenty teams tried your tool this month and five became paying customers.

What traction do you have?

Your answer:

Suggested answer: Twenty teams tried it this month; five started paying.

The middle answer separates trials from paying customers and gives the time period. Trying a tool is not the same as paying for it. These numbers belong only to this practice example.
4. Your example product charges teams a monthly fee.

How do you make money?

Your answer:

Suggested answer: Teams pay a monthly subscription to use the tool.

A revenue-model answer says who pays and for what. The other replies describe the purpose or trial process, but do not explain how the product earns money.
5. A listener asks why a team would use your tool instead of a shared spreadsheet.

Your answer:

Suggested answer: Unlike a shared spreadsheet, our tool sends overdue-invoice reminders automatically.

Automatic reminders are a feature the listener can compare with their current process. Saying a company is different, or dismissing spreadsheets entirely, gives them less to evaluate.
6. In this example, you want introductions to teams that could test your prototype.

What do you need from us?

Your answer:

Suggested answer: Could you introduce us to two teams willing to try the prototype?

The specific request tells the listener what to do: introduce you to potential testers. A vague request for support leaves the next step undefined.
7. You have run a pilot, but do not yet know whether customers will renew.

What is still unproven?

Your answer:

Suggested answer: We still need to learn whether pilot customers will renew.

The last answer names the open question without claiming evidence you do not have. This is practice in clear wording, not an assessment of a business or advice about investment.
8. You need a short introduction to your example invoice reminder product.

Could you give me the thirty-second version?

Your answer:

Suggested answer: We help freelancers get invoices paid by sending automatic reminders.

The first opening gives the customer, purpose and mechanism in one sentence. You can add detail when asked instead of starting with a long history or an unclear description.

Practice explaining your idea with Yeltay

Worth another look

1. In this example, your app helps freelancers chase late invoices.

2. You are describing who would use an invoice reminder app.

3. In this practice example, twenty teams tried your tool this month and five became paying customers.

4. Your example product charges teams a monthly fee.

5. A listener asks why a team would use your tool instead of a shared spreadsheet.

6. In this example, you want introductions to teams that could test your prototype.

7. You have run a pilot, but do not yet know whether customers will renew.

8. You need a short introduction to your example invoice reminder product.